An institute of the L. Douglas Wilder School of Government and Public Affairs
Jennifer J. Reid, PhD, ACC

Phone: (804) 827-0459

Jennifer J. Reid, PhD,  serves as the Evaluation Director in the L. Douglas Wilder School of Government & Public Affairs' Center for Public Policy. Her degree is in Applied Developmental Psychology, which she obtained a PhD for in 2013. Dr. Reid has held the positions of Director of Evaluation and Senior Project Director with the Survey and Evaluation Research Laboratory, as well as an adjunct faculty member within VCU’s department of Psychology.  She has worked in the area of research and evaluation within an academic setting for over 30 years.

She has a rich background in all aspects of survey research, evaluation and analysis utilizing both qualitative and quantitative methods. In addition, she has assisted in creating, adapting, and facilitating a number of different intervention/prevention programming for both youth and adults. Finally, through her work she has had the privilege of being able to work with diverse populations of individuals across the state of Virginia. 

Dr. Reid strength is creating effective collaborations with others in developing high-quality research and evaluation plans. These plans span a wide array of topic areas and are always created  while adhering to best practices and federal/state/university regulations.  She feels using a mixed-methods approach leads to more insightful and rich outcomes.  She approaches her work holistically using an ecological systems lens in creating research and evaluation plans. 

Dr. Reid has partnered with non-profit, state, and university-based departments/organizations on projects where she served as the external or internal evaluator. In an effort to advance her evaluation practice, Dr. Reid has an associated coaching certification from the International Coaching Federation. She has been a member of the American Evaluation Association since 2013, and a member of the International Coaching Federation since 2020.